Astek Blog

My great and talented friend, Aarti Sequeira, proves that social media can help make your dreams come true. She turned her homemade YouTube-based cooking-variety show, Aarti Paarti, into a spot on The Next Food Network Star, premiering this Sunday, June 6, at 9p/8c on the Food Network.
Aarti’s show features original how-to recipes with distinct [...]

Posted in Entrepreneurship, Fun, Marketing, Social Media, Web, ePiphany Featured Story Comments(2)

To quickly load up search engine results with your content and a message of your choosing, I would have to recommend video…
Our task for one particular client was to get page one results fast. We had a very specific phrase to focus on, with actual search counts.
In less than a week, we were able to garner nearly [...]

Posted in Search Engine Optimization, ePiphany Featured Story Comments(0)

Google is getting smarter and scarier all the time.  Now inserted at the top of regular search results you can find the “latest search results”.  Tweets, news, and Elvis sightings that someone might have posted even seconds ago.
To see it in action put in a Google search for: Coke, or Ford, or even Elvis Presley Lives. [...]

Posted in Search Engine Optimization, Social Media, Web, ePiphany Featured Story, google Comments(0)

In any kind of business today, your website is a core and essential infrastructure component. People will search for you on Google and expect to find your official site. Getting it high up in search results is another matter entirely (we did an ePiphany solely about search engine optimization a couple of months [...]

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Googling your own name on a regular basis may seem egotistical, but it’s as essential as an annual physical to the health of your online reputation. Like a cancer, misinformation and harmful information, once posted to the Internet can spread uncontrollably. We’ve got 4 steps you can take to lay a groundwork for [...]

Posted in How To, Marketing, Search Engine Optimization, Social Media, Web, ePiphany Featured Story Comments(0)

What is SEO?

According to Wikipedia.org: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a Web site from search engines via “natural” (“organic” or “algorithmic”) search results.

Natural, (“organic” or “algorithmic”) search as opposed to paid search. (Separate post to follow on paid search.)
Why do I need it?

The value [...]

Posted in How To, Marketing, Search Engine Optimization, Technology, Web, ePiphany Featured Story Comments(0)

Getting your site high up in search engine results is an art without a simple one size fits all solution. However, it is informed by hard data obtained from various software tools, the core set of which you will use over and over again in similar ways. How you actually react to the information you [...]

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Tags – less formal
extemporaneous

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